When planning an event it is important to figure out the target audience. What target audience do you think of when someone ask you to plan an event at a women's clothing boutique that would be willing to spend money and has high fashion sense? Some women?...Obviously. But even more specifically, sorority girls.
My parter and I are currently planning an event at a nearby boutique and we are reaching out to sorority girls at University of Houston. Our goal is to have them engage in activities that involve trying on the clothes, winning gift cards, having free cocktails and working together as a sorority to win a huge prize for their house.
One issue is, I can't help but think we are stereotyping girls that are in sororities. If I was in a sorority I know that I would not want to be known as a girl that just likes to shop and would be overly excited about an event at a clothing boutique. I would want the planners to take the time to figure out how this event can actually benefit me and my sorority sisters.
So, that is just what we are going to do. We have thought about how the girls can use this opportunity to bond with their "littles" and other sisters, team building and get to know other sororities on campus.
The event will not only involve shopping, but an opportunity for each sorority to win a trunk show at their sorority house.
I feel better about reaching out to them knowing that there is a benefit for them other than just some new clothes. Planning this event I have learned that people want to know how an event will benefit them and they want to know if it will be worth their time.
Let me know your thoughts on other ways sorority girls could use this event to their advantage.
Live*Laugh*Love*Learn
Tuesday, March 30, 2010
Sunday, March 28, 2010
Kids With Talent
Last week was all about planning the “Kids With Talent” talent show at a Charter School. Last week, to say the least, was stressful. I came up with the idea, so of course I lead the event and designated the responsibilities. I knew from the beginning this would be an amazing experience, but also a quick one. I had exactly five days to plan.
The week went by quickly and I was able to send invites home to parents, have the students sign-up and commit to a talent, make awards for the children and design posters to create the theme. Everything was under control and seemed as if it would go perfectly.
As I said before, I would be writing about my event planning experiences, both good and bad. The whole week was GOOD…but here comes the BAD.
The day of the event, the principle asked to see the lyrics to all the songs that the kids wanted to either sing or dance to. I printed them out thinking they were all pretty appropriate. Some of the songs were Can’t Touch This - MC Hammer, Thriller - Michael Jackson and You Belong With Me - Taylor Swift.
She DENIED all of them. What do I do? Go tell these precious kids who have been practicing all week that they can do their song/dance anymore? I was a nervous wreck after that. It eliminated almost half of the talent. The other students were playing instruments as their talent so we did not have to worry about them.
I figured that I should have definitely gone to her with the lyrics earlier in the week. I was really disappointed in myself that I did not think to do that.
The principle and I came up with a solution an hour before the event began. The students who had a “inappropriate song” could dance to the instrumental version of the song.
It turned out to be great, the students were not too upset that they had to change. They still rocked it!
I learned to be on my toes at all times and how important it is to be prepared for anything.
Live*Laugh*Love*Learn
The week went by quickly and I was able to send invites home to parents, have the students sign-up and commit to a talent, make awards for the children and design posters to create the theme. Everything was under control and seemed as if it would go perfectly.
As I said before, I would be writing about my event planning experiences, both good and bad. The whole week was GOOD…but here comes the BAD.
The day of the event, the principle asked to see the lyrics to all the songs that the kids wanted to either sing or dance to. I printed them out thinking they were all pretty appropriate. Some of the songs were Can’t Touch This - MC Hammer, Thriller - Michael Jackson and You Belong With Me - Taylor Swift.
She DENIED all of them. What do I do? Go tell these precious kids who have been practicing all week that they can do their song/dance anymore? I was a nervous wreck after that. It eliminated almost half of the talent. The other students were playing instruments as their talent so we did not have to worry about them.
I figured that I should have definitely gone to her with the lyrics earlier in the week. I was really disappointed in myself that I did not think to do that.
The principle and I came up with a solution an hour before the event began. The students who had a “inappropriate song” could dance to the instrumental version of the song.
It turned out to be great, the students were not too upset that they had to change. They still rocked it!
I learned to be on my toes at all times and how important it is to be prepared for anything.
Live*Laugh*Love*Learn
Introduction
After a few years of planning events and gaining experience through the opportunities, I am finally deciding to write about my experiences. I am also required to make a page for my PR writing course, but it is perfect timing.
From now on, I will be blogging about events I plan, situations (bad or good) that I have learned from and new techniques I have learned.
If you love event planning as much as I do, you know that it is somewhat stressful but extremely worth it.
Live*Laugh*Love*Learn
From now on, I will be blogging about events I plan, situations (bad or good) that I have learned from and new techniques I have learned.
If you love event planning as much as I do, you know that it is somewhat stressful but extremely worth it.
Live*Laugh*Love*Learn
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