When planning an event it is important to figure out the target audience. What target audience do you think of when someone ask you to plan an event at a women's clothing boutique that would be willing to spend money and has high fashion sense? Some women?...Obviously. But even more specifically, sorority girls.
My parter and I are currently planning an event at a nearby boutique and we are reaching out to sorority girls at University of Houston. Our goal is to have them engage in activities that involve trying on the clothes, winning gift cards, having free cocktails and working together as a sorority to win a huge prize for their house.
One issue is, I can't help but think we are stereotyping girls that are in sororities. If I was in a sorority I know that I would not want to be known as a girl that just likes to shop and would be overly excited about an event at a clothing boutique. I would want the planners to take the time to figure out how this event can actually benefit me and my sorority sisters.
So, that is just what we are going to do. We have thought about how the girls can use this opportunity to bond with their "littles" and other sisters, team building and get to know other sororities on campus.
The event will not only involve shopping, but an opportunity for each sorority to win a trunk show at their sorority house.
I feel better about reaching out to them knowing that there is a benefit for them other than just some new clothes. Planning this event I have learned that people want to know how an event will benefit them and they want to know if it will be worth their time.
Let me know your thoughts on other ways sorority girls could use this event to their advantage.
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